TELEPORTAL | inVerita

PROJECT DESCRIPTION

The mobile application is an interactive media platform that transforms the way audiences engage with TV shows by offering real-time influence on how shows progress.

For example, viewers of programs like X-Factor can actively participate by voting for their favorite performers, building a deeper sense of involvement and loyalty among the audience.

CLIENT BACKGROUND

Our client is a leading European media holding inspired by industry giants such as CNN, BBC World, and Euronews. They provide 24/7 access to news and entertainment, catering to a wide audience through television, online streaming, and dedicated iOS and Android apps.

BUSINESS CHALLENGE

The television industry is currently facing a small crisis: most young users no longer watch TV, as they consume most of their media and other information online or on mobile devices.

Mobile app solutions like Teleportal create a new bridge between media companies and their consumers, allowing them a new level of interaction that the younger generation expects.

TECHNOLOGY STACK

Crashlytics, EventBus, Butterknife, Dagger, Facebook, Firebase, Twitter, Google+ SDK

VALUE DELIVERED

The Teleportal app successfully enabled our client to expand their audience, especially among younger viewers. It allows viewers to vote for their favorite participants during live shows, enhancing engagement while also generating valuable user data.

This data provides the client with deep analytical insights to fuel their marketing strategies and support the monetization model.

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