Teleportal Mobile App — a media application that allows users to interact with TV-shows and have an actual impact on the way a show progresses and evolves. For instance, when watching X-Factor, users are able to vote for their favorite singer.
Our client is a large, European media holding that is built upon the business model of international news greats like CNN, BBC World, Euronews, and others. With our client, you can ingest news and important information 24 hours a day, seven days a week. End-users can watch their TV shows, not only on television but also online or on their phones using our client’s iPhone and Android applications.
The television industry is currently facing a small crisis: most users of the current and next generations no longer watch TV, as they consume most of their media and other information online or on mobile devices. Mobile app solutions like Teleportal create a new bridge between media companies and their consumers, allowing them a new level of interaction that the younger generation expects.
This new mobile app solution tool actually allowed our client to expand their audience, giving them a greater appeal to the younger generation. It both provides consumers the ability to vote for their favorite participants (singers, dancers, etc.) during their favorite TV-shows, and also provides immense analytical value to the client, giving them beneficial information for marketing services, which is the basis of their monetization model.