Cultivate design thinking to deliver an outstanding digital experience to your customers and increase the commercial value of your product. Together with the inVerita design team, you will craft beautiful and functional designs highly tailored to your users’ needs.
inVerita is a full-cycle software development company that offers digital product design services. We strongly believe that the look and qualities of the website or a mobile application are as important as its features and product idea. Creating a design that works is our main priority in the process of software design development.
UX (User Experience) design addresses how a product works: the logical flow, information architecture, task completion paths, and the overall experience of using the product. It is grounded in user research, behavior analysis, and usability testing. UI (User Interface) design addresses how a product looks: visual hierarchy, typography, color, iconography, component styling, and responsive layout. UX comes first: without a clear understanding of user goals and task flows, UI design produces something visually polished that fails to function well. inVerita's design process moves through UX research and wireframing before visual design, ensuring UI decisions serve validated user needs.
Design costs scale with scope and complexity. A UX audit and redesign of an existing product typically costs $5,000 to $20,000. End-to-end UX/UI design for a new mobile or web application, covering research, wireframes, interactive prototypes, and a design system, costs $20,000 to $80,000. Enterprise-scale product design with multiple user personas, complex interaction patterns, accessibility requirements, and a full component library runs $80,000 to $200,000 or more. Design is one of the highest-ROI investments in any product: Forrester research shows every $1 invested in UX returns approximately $100, largely by reducing downstream development rework and user support costs.
Skipping UX research and going straight to visual design is a common and expensive mistake. Visual design is easy to change in a prototype; it is expensive to change after development. UX research, through user interviews, competitive analysis, user journey mapping, and prototype testing, identifies what users actually need versus what stakeholders assume they need. Products designed without user research have a documented failure rate: 70% of online businesses that fail do so due to bad usability, and 88% of users will not return after a single bad UX experience. Research compresses design iterations into the cheap prototyping phase rather than the expensive post-launch phase.
inVerita's primary design tool is Figma, the industry standard for collaborative product design used by more than 4 million designers globally. Figma enables real-time collaboration between designers and developers, interactive prototyping, and component-based design systems that accelerate both design and front-end development. Supplementary tools include FigJam for user journey mapping and ideation workshops, Maze and UserTesting for remote usability testing, and Zeplin or Figma Dev Mode for developer handoff. For illustration work, Adobe Illustrator and After Effects are used. Tool selection does not change project to project, ensuring a consistent, well-integrated workflow.
AI is accelerating the mechanical parts of design while leaving the strategic work to designers. AI tools embedded in Figma (Auto Layout AI, design suggestions), Framer AI, and generative design platforms can produce initial wireframe layouts and component variations in minutes rather than hours, compressing early exploration phases by 30 to 40%. However, AI cannot replace user research, strategic information architecture decisions, or the judgment required to balance competing user needs and business constraints. The most significant shift is that AI handles wireframe generation, icon creation, and design token suggestions, while designers focus on research synthesis, interaction logic, and product strategy.
