Sales Process Gamification for Unilever
Two interconnected applications that simplify retail orders and reduce costs
A gamification project based on an SW application. Every day, users get a JS+HTML page, which is generated by servers on our side, delivered to their android phone, with info and ranking of that user among all other sales agents. Their position on the leaderboard depends upon their sales amounts. If they are on top, they get a reward. On the web client, supervisors can track the progress of their sales agents and manage their sales teams.
Technologies
Our Customer is a global retail company that presents more than 400 brand names in over 190 countries. Daily their products are used by 2.5 billion people worldwide with 81% of their brands being the top two in their market. Giving a workplace for 149K people, it is the number one FMCG graduate employer of choice in 54 countries.
Our Customer aimed to create an intuitive and interactive service that would empower salespersons to boost sales and bring new experiences. The focus was on developing a product with integration between the Android application, the desktop application, and servers on our side to provide management with an interactive way to track the progress of their sales teams.
The solution developed by inVerita significantly increased the number of sales by elevating the competition and experience of the salesperson. Using the new product, managing specialists could conduct a comprehensive comparison of different, simple and valuable digital experience. User benefits included but were not limited to: - Interactive design and data visualization; - Single data entry; - Smooth user experience; - Multi-format inputs processing; - And wide functionality usage (including drag and drop and comparing actions for different data formats).
