18 Incredible SaaS Startup Ideas to Start in 2024

# Personal Finance Tracker

As people become more conscious of budgeting, debt management, and investments, personal finance tracker should definitely be listed among great SaaS startup ideas.

Monarch is an example of a successful app that combines budgeting, investment tracking, and financial goal-setting in one place, offering users a comprehensive view of their finances. Its innovative features like bank account integration, AI-driven budgeting, and personalized dashboards make it easy for users to stay on top of their spending and plan for the future. 

A new SaaS could offer enhanced features like real-time portfolio insights, retirement planning calculators, or personalized debt-repayment strategies to differentiate itself in the market and appeal to a broader audience.

# Auto Parking

As urban centers grow more crowded, managing parking spaces effectively has become a challenge for businesses, municipalities, and property owners alike. This demand has fueled the rise of innovative SaaS solutions that aim to streamline parking operations, optimize space utilization, and enhance drivers convenience.

Parkable is a standout when it comes to efficient parking management. This SaaS platform makes life easier for businesses and their employees by offering features like real-time space tracking, booking systems, and analytics to keep everything organized. On top of that, it helps businesses generate extra revenue from parking spaces, manage visitor parking, and even support electric vehicle charging.

One great example is BNZ, a bank in New Zealand. By using Parkable, they were able to streamline their parking situation, avoiding the need to lease additional spaces. With the help of real-time tracking and flexible booking options, BNZ made much better use of the parking facilities they already had, saving time and costs.

# Personal Habit Tracking

Habit tracker apps are one of the best SaaS ideas. These apps help people stick to their goals by tracking how often they complete habits and showing progress with streaks. A good example is the Streaks app, which lets users track up to 12 habits, sends reminders to complete tasks, and visually displays progress, motivating users to stay consistent.

What makes this a strong SaaS opportunity is that it’s easy to scale, with potential for growth by adding premium features like habit insights, community challenges, or personalized habit recommendations. With its simple, engaging design and powerful features, Streaks shows how habit tracking can help users turn small tasks into long-lasting routines, and a SaaS startup could do the same, offering flexibility and motivation for a growing audience of self-improvement enthusiasts.

# Marketing Automation Software

Starting a SaaS company in the marketing industry is a really great option. These days, the popularity of marketing automation is skyrocketing, especially if it’s AI-enhanced. By automating routine tasks, like social media management or email campaigns, companies free their employees from tedious duties and allow them to work on more important things.

One of the marketing automation software examples is HubSpot which draws nearly 25,000 customers every year. 

The platform provides detailed insights on various aspects of marketing performance, from website traffic to campaign success. HubSpot integrates multiple essential marketing tools—such as email marketing, SEO, social media management, landing pages, and CRM—into one platform.

One of HubSpot’s biggest benefits is its intuitive interface, which allows users with minimal technical knowledge to navigate, set up campaigns, and generate reports with ease. The platform focuses on accessibility, ensuring even small businesses or marketing teams with limited resources can utilize its tools effectively.

However, HubSpot isn't without its gaps. The platform can quickly become expensive as businesses scale and require more advanced features. Its customization options, especially for automation workflows, can also be limiting for users who need deeper personalization. 

HubSpot’s CRM sometimes lacks the depth or specialized tools needed for complex sales processes. For a SaaS platform aiming to compete, this is where opportunities lie: enhancing workflow flexibility, offering more cost-effective scalability, and integrating specialized sales or customer support tools.

Nevertheless, the popularity of HubSpot shows the intense demand for high-quality marketing SaaS platforms, especially those that bring together CRM, content, and lead management in one place. 

# Recipe Manager

A recipe manager is a fantastic idea for a SaaS startup, especially with the growing interest in home cooking, meal planning, and personalized nutrition. The concept is simple: create an online tool that helps users store, organize, and manage their recipes efficiently. But a good recipe manager goes beyond just storing recipes, it can also assist with meal planning, grocery list creation, and nutritional analysis, providing a seamless experience for both casual cooks and culinary enthusiasts.

Take Paprika as a prime example of a recipe management app that has gained significant popularity. Paprika allows users to save and categorize recipes from various websites, create grocery lists, and plan meals weeks in advance. What makes it stand out is the integration of useful features like a built-in browser for quick recipe saving, cross-device syncing, and the ability to adjust recipe quantities or scale ingredients based on the number of servings.

Key features that could inspire your recipe manager SaaS startup:

1. Recipe saving and organization: allow users to save recipes from various sources, categorize them, and even tag recipes based on dietary preferences or difficulty level.
2. Meal planning: enable users to plan meals for days, weeks, or even months in advance, with the option to auto-generate grocery lists.
3. Grocery list automation: once a recipe is chosen, the app can automatically add ingredients to a grocery list, helping users manage their shopping more efficiently.
4. Nutritional analysis: include features that break down the nutritional content of a recipe, catering to health-conscious users.

# Screen Control

Creating a screen time limiting app as a SaaS startup is definitely a good idea. The demand for digital wellbeing tools has skyrocketed as people look to reduce their screen time, stay focused, and develop healthier tech habits. This space is growing as more individuals and companies recognize the need for balance between digital life and real life. With remote work, online learning, and endless entertainment options keeping people glued to screens, there's a real need for tools that help them manage their time online.

Let’s take Freedom as an example. Freedom is a popular app designed to help users block distractions, manage screen time, and improve productivity. It allows users to block websites, apps, and even the entire internet across multiple devices, making it a great tool for individuals who struggle with constant notifications or mindless browsing.

Freedom is popular because it taps into a universal pain point: people want to be more intentional with their time. The app makes it easy to create custom sessions where users can block distractions for a specific period. Whether it’s for work, study, or personal downtime, the app helps users regain control over their digital habits. What’s even more interesting is its integration across platforms: desktop, mobile, tablet, which gives users comprehensive coverage. It’s not just about blocking distractions but fostering a healthy relationship with technology.

# Rental Property Management Platform

A rental property management platform is an another of SaaS software ideas to think about.

Managing rental properties involves juggling numerous tasks, from handling leases and maintenance requests to ensuring timely rent collection and tracking finances. For many landlords and property managers, these tasks can feel overwhelming, especially when relying on manual processes or outdated systems. Coordinating repairs, keeping track of rental agreements, and preparing financial statements often eat up valuable time.

A modern SaaS platform could transform property management by automating these time-consuming tasks.

Although digital property management tools exist, many landlords still rely on spreadsheets or physical documents, leaving significant room for innovation. Platforms like TurboTenant and Yardi Breeze have entered the market, but a new SaaS offering could stand out by focusing on user experience, offering more customization, or targeting specific property types, like short-term rentals or commercial spaces. With the right focus, there’s a strong opportunity to deliver a solution that meets the evolving needs of modern property managers.

Here are some of the features to include in the rental property management SaaS platform:

• Automated rent collection with payment reminders and late fee management
• Maintenance request tracking with real-time updates and notifications
• Digital lease and document management with e-signatures and expiration alerts
• Financial reporting and analytics for income, expenses, and tax preparation
• Centralized communication hub for tenants and landlords with messaging integration
• Tenant screening and online application process with background and credit checks
• Multi-property management dashboard with performance insights per property
• Mobile app for landlords and tenants with notifications and easy communication
• Compliance support with lease templates and legal regulation updates
• Vacancy advertising tools with automatic listing syndication

# Telehealth Software Platform

Telehealthcare allows medical specialists to consult patients online. By using communication technologies like computers and smartphones, people even from rural or isolated communities can have access to high-quality healthcare services. The instruments can include features like video-conferencing or remote patient monitoring.

One of the most famous telehealth startups is Teladoc Health. Teladoc started as a modest platform to provide virtual doctor consultations but has since evolved into a comprehensive, global healthcare service. By 2020, it had over 10.6 million virtual visits, and during the height of the COVID-19 pandemic, it saw its usage explode. In 2021, Teladoc facilitated 15.4 million visits, a 38% increase from the previous year. The company now operates in over 130 countries and has more than 50 million members globally.

While platforms like Teladoc are leaders in the telemedicine space, the need for new SaaS ideas in telemedicine still exists for several reasons:

• Teladoc offers broad services, but there is growing demand for specialized telemedicine platforms tailored to specific fields—such as mental health, dermatology, pediatrics, or chronic disease management. SaaS platforms that address niche healthcare needs with more in-depth features can better serve particular patient demographics.

• Teladoc’s services, especially for businesses and larger health systems, can become expensive. New telemedicine SaaS platforms can enter the market by offering more affordable pricing models or catering to smaller practices that need a cost-effective alternative. This allows smaller clinics or solo practitioners to adopt telemedicine without breaking the bank.

• While Teladoc is an industry leader, there’s always room for innovation. Emerging technologies like AI, machine learning, and virtual reality are beginning to play a role in telemedicine. 

• Many healthcare providers prefer platforms that can be customized to fit their unique workflows, patient needs, and regulatory environments. Teladoc provides a one-size-fits-all solution, which may not be flexible enough for providers seeking a more tailored platform. SaaS startup ideas can offer more adaptable interfaces, integration with specific tools, and tailored patient care pathways.

# Team Collaboration

With the pandemic outbreak, team collaboration software became a profit-making niche for SaaS startups. Global business digitization and the demand for visual data sharing, including smart conference rooms, are driving this trend. 

Today businesses can find different tools that enhance project management and improve employees’ productivity.

Here are the most popular collaboration tools you can use as inspiration for your SaaS startup ideas:

# Video Creation and Editing

Another great software as a service startup idea is building your video creation and editing service. Both designers and video editors who begin their journey in video rendering will take the advantage of this software. 

Digital marketing is exploding in popularity in today's environment. The most effective traffic booster is video content, which boosts organic traffic by 157 per cent. Real-time rendering is a way to increase a company's online visibility, yet it's still a relatively new industry. 

The market is dominated by major players such as Adobe, Nvidia, Autodesk, and others, with their SaaS applications primarily targeting professionals. As a result, pricing tends to be high, and the payment models are often rigid.

Video rendering, particularly in real-time, is one of the most resource-intensive computing tasks. Non-professional video editors often struggle to render media efficiently using these professional-grade tools. This is where the concept of a video editing and rendering SaaS platform becomes relevant, offering a more accessible solution.

Here are some good SaaS ideas to meet the needs of non-professional users who may find existing tools too complex or expensive:

1. Simplify the editing process with AI-powered tools that automatically suggest cuts, transitions, and effects based on the content. For example, AI could auto-generate highlight reels from hours of footage or adjust pacing for different types of videos.
2. Unlike traditional editors that require powerful hardware for rendering, a cloud-based rendering engine can process videos on remote servers, allowing users to work with basic hardware like laptops or tablets without sacrificing speed or quality.
3. Instead of high upfront costs or expensive subscriptions, offer flexible, pay-as-you-go pricing based on the number of projects or hours of usage, making it affordable for casual users or small-scale creators.
4. A vast library of pre-designed templates for various types of content: vlogs, social media clips, presentations, etc. that users can customize quickly without needing deep editing knowledge.
5. Real-time collaboration tools that let multiple users edit a project simultaneously, ideal for teams or influencers working remotely. Simplifying this experience for non-professionals would be key.

# Content Planning

Content has become the main asset of marketing strategy. 

According to HubSpot, 70% of businesses are actively engaging in content marketing. As a result, there is an ever-increasing demand for SaaS product concepts in content planning. However, since content planning requires time and thoughtfulness, companies need particular instruments to boost and facilitate this process. 

The demand for more efficient content management systems is growing, and competition in this space is still manageable, offering a clear opportunity for new SaaS startup ideas.

Looking at the current landscape, an opportunity for a new content planning SaaS startup lies in addressing areas where existing platforms fall short, such as offering AI-driven content recommendations or providing deeper integration with SEO and social listening tools. 

New platforms could also focus on enhancing collaboration by offering real-time feedback and version control for content drafts, which would be particularly valuable for large, distributed teams working on complex campaigns. By leveraging automation and analytics more effectively, a new business platform can not only save time but also provide insights that help optimize content strategies more intelligently.

# Appointment Management

There’s no business without meetings. Meetings can take almost half your day or even an entire day. 

According to GlobeNewswire, the online reservation software market will be worth $546.31 million in 2026. Furthermore, the SaaS portion of the business will continue to dominate and will welcome new startup ideas and SaaS solutions. 

There’s no secret that with all this fuss people can miss important appointments. Thus, automated timing management software is one of  incredible SaaS ideas for businesses.

An awesome example is Calendly, a software designed for scheduling team and personal appointments and group events. It was started by Tope Awotona, who initially self-funded the company. It's now one of the go-to solutions for professionals across a wide range of industries: from sales teams to freelancers. In just a few years, Calendly grew from a personal project into a multimillion-dollar business used by millions of users worldwide!

A standout feature is its seamless integration with tools like Google Calendar, Outlook, and Zoom, making it super easy to coordinate virtual meetings or set up calls without a hitch. Calendly also supports team scheduling, allowing you to assign meetings to different team members based on their availability or meeting type.

# Fleet Management and Logistics Optimization

Fleet management and logistics optimization are among best SaaS ideas, especially as businesses look for ways to improve efficiency and cut costs.

A fleet management SaaS could include features such as real-time GPS tracking, maintenance scheduling, and fuel consumption monitoring to ensure that vehicles are used efficiently and stay in good condition. It can also provide route optimization tools, using AI to find the fastest or most fuel-efficient routes, and even driver performance analytics to identify areas where training or continuous improvement is needed.

Many existing apps offer general solutions, but there’s room to cater to specific industries or use cases, such as last-mile delivery, construction, or cold-chain logistics, where businesses have unique requirements that aren’t fully addressed by current platforms.

# Health Check Software

A health check application is one of the most affordable SaaS business ideas. These tools notify users about their planned meetings with the doctor. It can also include automated suggestions for patients regarding their health records.

Here you can check out several otherl HIPAA compliant apps based on similar SaaS application ideas.

# Accounting Software

Accounting SaaS software remains a highly profitable and practical idea, even in today's crowded market. While the concept itself isn’t new, there’s still significant demand for innovative solutions that cater to specific financial challenges faced by individuals and businesses alike. Accounting software is no longer just about tracking transactions, it’s now an all-in-one solution that can handle inventory management, tax reporting, payroll processing, and detailed financial analytics.

There’s tremendous growth potential for startups in this space. Ideas worth exploring include platforms that not only track and manage financial data but also provide real-time insights into cash flow, expenses, and profitability. Such solutions could integrate seamlessly with banks, invoicing platforms, and tax authorities, streamlining financial operations for businesses.

# Virtual Assistant

Nowadays, virtual assistants aren’t a novelty and more and more businesses leverage this innovative technology to engage with their clients. Only in 2019, the worldwide AI assistant market grew at a 34 per cent compound annual growth rate. As a result, concepts for SaaS applications that will develop conversational commerce are needed in this industry. 

These bots can execute various tasks like resource planning, team scheduling, and employee engagement measuring. Artificial intelligence virtual assistants have an untapped potential that is still being uncovered, so the possibility of launching a unique product is huge.

# E-invoicing

E-invoicing lifts the burden of paper invoicing that takes a lot of time and effort by helping to generate electronic invoices automatically. 

According to statistics, the value of the global e-invoicing market is projected to be 20.5 billion dollars, in next few years. 

Fintech startup concepts enhance invoice administration by decreasing fraud and speeding up invoice acceptance. Invoice automation assures transaction accuracy, saves time and money, and improves supplier relationships. E-invoicing software is ideal for businesses of all sizes, especially SMEs and freelancers.

SaaS Startup Business Plan

Develop a Solution for a Problem

First, find a niche market of your product and make it a solution for a particular problem.

For instance, there are plenty of social media management systems that work with 4 or even 5 social media platforms, but your task is to create an advanced platform that covers everything a manager would need to work with one platform, for instance, Tik Tok.

Market Research

To find a solution to a problem you should conduct an industry overview, target market research, and competitor analysis to define market leaders. Remember: not everyone is your customer.

Validate

Before you make further steps, spend some time to figure out if your SaaS idea has real potential to become a successful company. You can validate your idea by having conversations with potential customers face-to-face, via phone, or email. Try to determine whether they are just curious or real prospects willing to buy your product right away.

Choose the Pricing Model

What are suitable pricing strategies for SaaS startups?

• Free with built-in ads

What is free always attracts new customers. By monetizing your app with built-in commercials, you will quickly get revenue. However, you should avoid the overuse of built-in ads as it’s considered to be harmful to the mobile user experience.

• Flat-rate pricing

Here you offer one package of tools at a monthly or annual charge. You can also include a free trial period.

Build the Brand for your SaaS Startup and Develop a Marketing Strategy

Building a brand means a lot because today people not only buy a product, but also a status and a feeling. If using your product will make them feel good about their self-esteem they will become your customers forever.

Get the Required Financing

Financing is crucial for a startup. If your idea is profitable you have a chance to involve angel investors in your venture.

Select the Development Team and Approach

One of the best ways for a startup to develop its software is outsourcing. Reaching out to experienced offshore software companies is an awesome way to develop an efficient product within a short amount of time and for a reasonable price.

Launch an MVP First

A minimum viable product, or MVP, is a solution with enough features to attract early adopters and validate a product idea early. Creating an MVP can help you to get feedback from potential users as quickly as possible to make product improvements.

Get the Ball Rolling!

Knowing the theory isn’t the same as having practice. So, make your first step towards a successful SaaS business!

In case you need some help with SaaS platform development, don’t hesitate to contact inVerita.

Experts of our application development company can help you with product discovery which includes the first steps in SaaS startup creation, and can also assist you with MVP and product development further on your journey.