These days, various kinds of compаnies are moving to the cloud, and the popularity of SaaS products isn’t going away any time soon. Undoubtedly, this shift has been forced by the global pandemic, directing companies to work remotely, which means the software as a service solution is now in high demand.
Today, we’ll tell you how to build a SaaS startup. We prepared a list of useful ideas and a small plan that will help you to launch your business without a delay.
What is SaaS?
A Software-as-a-Service company maintains a platform online and gives customers access to its functionality, technical support, and extra services. The program is often accessed remotely by customers. Throughout this situation, the software is more than simply a product; the corporation has long-term responsibility for databases, platforms, and other software that allow the functionality to run smoothly over time and provide continuous services to subscribers. The cost of the subscriptions and the terms of the offer vary based on the number of people who have access to a profile, single or team plans, the kind of SaaS client support provided, the quantity of data kept, and the accessibility of extra services. As a service (SaaS) typically focuses on the B2B space, providing business owners with beneficial solutions that help them enhance their performance. Certain items, meanwhile, are geared for business-to-consumer (B2C) niches, albeit this is an uncommon occurrence.
SaaS Startup Ideas
1. Marketing Automation Software
Starting a SaaS company in the marketing industry is really great option. These days, the popularity of marketing automation is skyrocketing. By automating routine tasks, like social media management or email campaigns, companies free their employees from tedious duties and allow them to work on more important things.
One of the marketing automation software examples is HubSpot which draws nearly 25,000 customers every year. The statistics indicate that businesses are in a hunt after premium marketing SaaS platforms — you just have to find your niche and make it work.
2. Team Collaboration
With the pandemic outbreak, team collaboration software became a profit-making niche for SaaS startups. Global business digitization and the demand for visual data sharing, including smart conference rooms, are driving this trend. In this sector, several lucrative SaaS application concepts have been created. It's indeed, nonetheless, eager to expand and bring in new excellent business ideas. Today businesses can find different tools that enhance project management and improve employees’ productivity. Better team communication, project management, and productivity are all aided by online collaboration tools.
For example, Mobilize, a community management platform, offers a private space for a professional network that allows having posts, events, file share, and email integration in one place.
3. Content Planning
Content has become the main asset of marketing strategy. According to HubSpot, 70% of businesses are actively engaging in content marketing. As a result, there is an ever-increasing demand for SaaS product concepts in content planning. However, due to the fact that content planning requires time and thoughtfulness, companies need particular instruments to boost and facilitate this process. Content planning software includes multiple solutions that assist with the planning, creation, execution and analysis of the content. By using specific tools, the content research, optimization, and distribution processes become a piece of cake.
CoSchedule, for instance, is a platform that allows companies to plan, organize, and track their content seamlessly in one place.