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These days, various kinds of compаnies are moving to the cloud, and the popularity of SaaS products isn’t going away any time soon. Thanks to their scalability and accessibility, the SaaS industry will be worth $143.7 billion by 2022 according to Gartner research.

Undoubtedly, this shift has been forced by the global pandemic, directing companies to work remotely, which means the software as a service solution is now in high demand.

Today, we’ll tell you how to build a SaaS startup. We prepared a list of useful ideas and a small plan that will help you to launch your business without a delay.

Starting a SaaS company in the marketing industry is really great option. These days, the popularity of marketing automation is skyrocketing. By automating routine tasks, like social media management or email campaigns, companies free their employees from tedious duties and allow them to work on more important things.

One of the marketing automation software examples is HubSpot which draws nearly 25,000 customers every year. The statistics indicate that businesses are in a hunt after premium marketing SaaS platforms — you just have to find your niche and make it work.

With the pandemic outbreak, team collaboration software became a profit-making niche for SaaS startups. Today businesses can find different tools that enhance project management and improve employees’ productivity.

For example, Mobilize, a community management platform, offers a private space for a professional network that allows having posts, events, file share, and email integration in one place.

Content has become the main asset of marketing strategy. However, due to the fact that content planning requires time and thoughtfulness, companies need particular instruments to boost and facilitate this process. Content planning software includes multiple solutions that assist with planning, creation, execution, and analysis of the content. By using specific tools, the content research, optimization, and distribution processes become a piece of cake.

CoSchedule, for instance, is a platform that allows companies to plan, organize, and track their content seamlessly in one place.


Another great software as a service startup idea is building your own video creation and editing service. Both designers and video editors who begin their journey in video rendering will take the advantage of this software.

It’s a well-known fact that video content can significantly increase organic traffic and many companies use it for enhancing their online presence.

There’s no business without meetings. Meetings can take almost half your day or even an entire day. There’s no secret that with all this fuss people can miss important appointments. Thus, automated timing management software is an incredible idea for SaaS business.

An awesome example is Calendly, a software designed for scheduling team and personal appointments and group events.


A health check application is one of the most affordable SaaS business ideas. These tools notify users about their planned meetings with the doctor. It can also include automated suggestions for patients regarding their health records.

Here you can check out several HIPAA compliant apps based on similar SaaS product ideas.

Telehealthcare allows medical specialists to consult patients online. By using communication technologies like computers and smartphones, people even from rural or isolated communities can have access to high-quality healthcare services. The instruments can include features like video-conferencing or remote patient monitoring.

Accounting SaaS software is a common yet lucrative idea. Both small and large businesses can take a significant advantage from it. For instance, It can help with personal or business accounts management and with tax calculations.

Nowadays, virtual assistants aren’t a novelty and more and more businesses leverage this technology to engage with their clients. These bots can execute various tasks like resource planning, team scheduling, and employee engagement measuring. Artificial intelligence virtual assistants have an untapped potential that is still being uncovered, so the possibility of launching a unique product is huge.

E-invoicing lifts up the burden of paper invoicing that takes a lot of time and effort by helping to generate electronic invoices automatically. According to statistics, the value of the global e-invoicing market is projected to be 20.5 billion dollars, by 2025.

First, find a niche of your product and make it a solution for a particular problem.

For instance, there are plenty of social media management systems that work with 4 or even 5 social media platforms, but your task is to create an advanced platform that covers everything a manager would need to work with one platform, for instance, Tick Tock.

To find a solution to a problem you should conduct an industry overview, target market research, and competitor analysis. Remember: not everyone is your customer.

Before you make further steps, spend some time to figure out if your SaaS idea has real potential to become a successful company. You can validate your idea by having conversations with potential customers face-to-face, via phone, or email. Try to determine whether they are just curious or real prospects willing to buy your product right away.

What are suitable pricing strategies for SaaS startups?

  • Free with built-in ads

What is free always attracts new customers. By monetizing your app with built-in commercials, you will quickly get revenue. However, you should avoid the overuse of built-in ads as it’s considered to be harmful to the user experience.

  • Flat-rate pricing

Here you offer one package of tools at a monthly or annual charge. You can also include a free trial period.

Building a brand means a lot because today people not only buy a product, but also a status and a feeling. If using your product will make them feel good about their self-esteem they will become your customers forever.

Financing is crucial for a startup. If your idea is really profitable you have chances to involve angel investors in your venture.

One of the best ways for a startup to develop its software is outsourcing. Reaching out to an experienced offshore vendor is an awesome way to develop an efficient product within a short amount of time and for a reasonable price.

A minimum viable product, or MVP, is a solution with enough features to attract early-adopters and validate a product idea early. Creating an MVP can help you to get feedback from users as quickly as possible to make product improvements.

Knowing the theory isn’t the same as having practice. So, make your first step towards a successful SaaS business!

In case you need some help with SaaS platform development, don’t hesitate to contact inVerita.

Our experts can help you with product discovery which includes the first steps in SaaS startup creation, and can also assist you with MVP and product development further on your journey.

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