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Welcome! We are excited to have you on our blog! If you’re a business owner or planning to become one, you definitely know that the number of your website visitors is equal to the number of your online opportunities. How to make your visitors take action on your website, acquire new customers, and cater to existing ones?

We prepared a website design best practices checklist to answer these questions!

Have you ever wondered why every time you log to your YouTube account, you have new recommendations been generated? Based on your preferences and history of searches, the channel offers new videos that might interest you. This is an example of dynamic content. Dynamic content encompasses not only video but also text and audio format content. It includes any relevant information for your potential customers empowered by SEO keywords. Simply put, each segment of potential customers will see information on different topics based on their needs and interests.

A few years ago one would call it science fiction, today we call it a trend. More and more companies are striving to deploy the technology into their businesses, especially, under the consequences of the pandemic. Think about it: you stay locked at home but desperately in love with those fancy sunglasses you had found on the Internet. Though as a responsible person you can’t spend a fortune without trying them on. What’s the problem? Try them online! Augmented reality experience has already been implemented by Sephora and Timberland, maybe, your business will be next to add a “try-on” button?

inVerita chatbot

Easier is better. One of the web design best practices is to make communication between your company and client simple and flawless. No one wants to make a call or fill in the form with multiple questions. Customers want immediate answers and control over the conversation. Therefore chatbots exist. This is a chat interface programmed in such a way that a website visitor experiences a conversation in a human-like manner. Visitors get the answers immediately, so they can quickly get the information they wanted to figure out. you may choose between simple chatbots (that respond to pre-written words and commands) and advanced chatbots (with the help of AI they can understand basic language and communication).

What are you most likely to do if you can’t figure it out on an apparel website? You will close it and open another one. Simple navigation is one of the determining factors of visitors’ interaction on your website. Simple headings divided into logical categories usually followed by the dropdown menus below are the prerequisite of a pleasant user experience. Having scanned the main page of the website, a visitor should immediately understand where the category they were looking for is located. To organize the information on your website in the best possible way, try on the shoes of its visitor.

#5 Prioritized SEO

Search engine optimization stands for increasing both: quality and quantity of website traffic. Knowing what people are searching for and in what words brings you endless possibilities to bring them solutions that your website offers. Most people have the wrong assumption that social media and paid advertising bring the lion’s share of traffic. Though the greater part of online traffic is driven by search engines. Only 2,8% of people searching online in the US click on paid advertisements. And while advertisements require continuous funding, SEO can increase your traffic over time without any additional costs.

#6 Color scheme

Visitors make a judgment about your website in less than a minute. And a large part of their first impression belongs to the choice of colors you have made. The color scheme will represent your brand and evoke associations in customers’ cognition. Think about Coca-Cola, for example. The color combination that comes to your mind is red and white. You won’t be surprised to know that red is the main color of their website too.

By the way, designers recommend choosing from 1 to 4 colors, including base, accent, and neutral.

More than 40% of visitors will leave the website that takes more than 3 seconds to download. The more complex the page is, the longer the loading time the website visitors will experience. Your website should fly. The best way to ensure your website functions at great speed is by hiring the right developers who will take care of file compression, prefetching, removing unused CSS and JS, video and image optimization, etc. If you are interested in the matters, we have an article about it.

It’s funny to mention it in a blog, but loads of text make people bored. Your website content should be readable, targeted, and aesthetically put. Opening a web page, people don’t absorb the whole text, they scan it, jumping from one paragraph to another. The study held by Nielsen Norman Group shows that people read from 20% to 28% of the website information. So, make sure you get straight to the point in your content with the right font size and lines between 50–60 characters.

Usage of human faces

People are perceiving the information about the world by looking for something familiar and referring to their previous experience. When someone sees a face, they automatically get triggered to feel something or to emphasize with that person, so faces can add a human touch to your website. Also, faces can be used to visualize emotions people may have while using your product. Emotional expressions are the same in every culture. People around the world understand what it feels like to laugh or cry or worry — and what that means. Sometimes, a single photo may be much clearer and convincing than a few sentences of descriptive text.

The majority of mobile owners use their devices to surf the Internet at least once a day. As a result, Google has been recently trying hard to ensure that all websites are mobile-friendly. In 2018, they officially announced going for mobile-first indexing. Top Google results always belong to mobile-friendly websites, while others are penalized with a 50%+ traffic reduction. Therefore using auto-adjusts website content and text that is easily readable on a smartphone are definitely among the best practices for website design.

Split testing is also known as bucket testing or A/B testing means the comparison of two variants of the webpage. How does it work? Different segments of website visitors are shown different versions of the webpage in order to figure out which of them drives more conversions. Gratefully to A/B testing business owners can find visitor pain points, reduce bounce rate, and favorably redesign their website.

Does your website fall into the category of websites that CTA can’t be spotted within three seconds? Bad news then. Effective CTA button is one of the pillars of conversions. People won’t get back to your homepage to convert, they want a big, visible, and colorful CTA button in front of their eyes.

This is the best practice of web design of e-commerce websites. People are unlikely to read long descriptions of leather red/black/white designer bags, for instance. They want to see it in red/black/white color and choose which one appeals to them. No need for lengthy descriptions.

Website visitors don’t need to see ten different options on your homepage. The more you offer, the more time they need for thinking. This notion is frequently called “analysis paralysis”. That’s the process when an individual or a group of people start overanalyzing the situation which in most cases leads to paralyzing the action. Showing one product is enough, in the beginning, they will discover more themselves.

Building a nice-looking website is cool. But every person with a marketing savvy will tell you for sure — it’s not enough to turn website visitors into customers. Implement those website practices into your business to ensure bringing joy and satisfaction for your customers. If you need help to implement them — we are ready to help! Feel free to contact us.  

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