How Businesses Can Use Apple Vision Pro: Examples and Benefits

7 minutes read

There is a lot of pressure on the new “spatial computer” from Apple. Starting at $3,499, the device has enormous ambitions - to blend apps and information from the real world into augmented reality.

The promotion campaign shows people wearing Vision Pro literally everywhere while working or doing laundry.

Not to fall behind, companies immediately started thinking of using Apple Vision Pro in business.

Is Apple Vision Pro for business just a cool added extra, or is it a future to get ready for?

Let’s find out.

What is Apple Vision Pro and How Does It Work?

The Vision Pro is essentially a computer you wear on your face, but what makes it unique is how you interact with it. Instead of looking at a regular screen, the visuals are projected straight into your eyes using two small, high-resolution displays placed close in front of you. Instead of using a keyboard, mouse, or touchscreen, you navigate it mostly through eye tracking and hand gestures.

The Apple Vision Pro is expensive, but there's a reason for that. It's packed with high-end tech, sensors, optical glass, lenses, emitters, and, most importantly, incredible screens.

Key Benefits of Apple Vision Pro for Businesses

While there's often debate about whether to adopt the first iteration of an Apple product, and the Apple Vision Pro is no exception, it's important to look beyond the initial skepticism.

Using Apple Vision Pro in business can bring a lot of benefits, especially in such industries as healthcare, real estate, and retail.

Enhanced Remote Collaboration

Vision Pro’s spatial computing allows for interactive, immersive meetings and design collaboration, transforming how teams work together remotely. Businesses can create personalized virtual work environments tailored to their specific needs, optimizing workflow and productivity.

Improved Productivity

Apple Vision Pro for work supports multiple virtual screens and applications simultaneously, helping users manage and interact with various tasks more efficiently. It allows for the seamless sharing of digital content and documents, enhancing the business efficiency of collaborative projects.

Training and Simulation

The device provides advanced simulation capabilities, making it ideal for training in fields such as healthcare, engineering, and design. Users can practice and refine skills in a risk-free, immersive setting. Apple Vision Pro for business supports interactive learning experiences, which can enhance employee training and professional development.

Use Cases of Apple Vision Pro for Different Types of Businesses

There are already a lot of different applications of Apple Vision Pro for business. These examples can serve as Vision Pro app ideas to inspire your own creative business technology solutions.

Telemedicine & Healthcare Practice

Every year, over a million Americans get knee or hip replacements, and this number is only going up as the population ages. Stryker’s Mako SmartRobotics system is one of the Vision Pro use cases that are already making a big difference in these surgeries by helping patients experience less pain and faster recoveries compared to traditional procedures.

Now, Stryker is taking it up a notch with their new myMako app, designed for Apple Vision Pro and iPhone. Imagine surgeons being able to dive into a 3D world where they can review and plan surgeries anytime, anywhere, whether they’re in the hospital or not. This kind of access to detailed surgical plans wasn’t even possible before.

Education and Training

Boston Children’s Hospital is tackling the challenge of training healthcare workers with CyranoHealth, an immersive learning platform designed for Apple Vision Pro. This virtual space helps frontline workers, especially nurses, gain confidence with new medical equipment like infusion pumps. The experience is multisensory and interactive, allowing users to practice and learn in a safe space before applying their skills in real-world scenarios.

Other innovative Apple Vision Pro use cases in the field include:

Fundamental Surgery: Delivers surgical training using spatial computing.
CollaboratOR 3D by KARL STORZ: Expands surgical learning opportunities and scales training efforts.
Elsevier’s Complete HeartX: Offers an in-depth exploration of the human body in a realistic learning environment.
Insight Heart: Allows users to visualize 3D hearts using ARKit, helping them understand various heart conditions like never before.

Retail and Shopping

Brands are starting to see mixed reality as a new way to sell their products.

Imagine being able to see photorealistic clothes, style them on a virtual mannequin, try in virtual showrooms, and buy them with more confidence, all from your Vision Pro app.

Right now, companies like J.Crew are experimenting with Apple Vision Pro for business to make this happen. For example, the J.Crew Virtual Closet lets you check out a curated selection of products up close and even mix and match outfits on a 3D mannequin that you can "walk around." Plus, they’re using Shareplay, a tool that lets you chat with stylists or have group calls with friends while you shop.

Real Estate

Rocket Homes has integrated its app with Apple Vision Pro for work, allowing users to virtually tour potential homes right from their living rooms. By leveraging 3D imaging and spatial technology, you can explore properties as if you were physically there.

The platform's immersive features let you "look around" homes and even compare different listings with simple hand gestures. You can also share your virtual tour experience with others using SharePlay while on a FaceTime call, making it easier to get input from friends or family. Additionally, voice commands help streamline the search process by tailoring it to your preferences and past browsing history.

Steps to Deploy Vision Pro for Your Organization

If your organization is considering deployment of Apple Vision Pro for business, understanding the steps to effectively integrate the device can help you navigate its potential and leverage its advanced capabilities for your business objectives.

Assessing Your Organization's Needs and Goals

Start by evaluating what your organization aims to achieve with Vision Pro. Determine how this technology aligns with your objectives, whether it’s enhancing customer experience, improving training methods, or innovating product development.

Choosing the Right Apple Vision Pro Package

Select the appropriate Vision Pro package that suits your organization’s specific needs. Apple offers different configurations and support options, so choosing the right one is critical for effective implementation.

Creating a Custom Application for Apple Vision

Develop a custom application tailored to your organization’s use case. This step involves working with developers to create an app that takes full advantage of Vision Pro's capabilities, such as augmented reality or spatial computing.

Integration Planning with Existing Systems

Plan how Vision Pro will integrate with your current systems and workflows. This may involve API integrations, data synchronization, and ensuring compatibility with existing software.

Staff Training and Adoption Strategies

Finally, train your staff on how to use Vision Pro effectively. Develop strategies to encourage adoption and ensure that employees are comfortable using the new technology in their daily tasks.

Conclusion

It doesn’t seem like the technology is quite there yet, not to its full business potential, for sure.

The general consensus among major business and government stakeholders suggests that it may take several versions for the Vision Pro to achieve widespread market acceptance. Despite the allure of the Apple brand, many remain unconvinced, much like the challenges faced by Facebook/Meta in convincing large-scale purchases of their headsets.

There are already some Apple Vision Pro use cases that give us a hint of how the evolution of the device will go.

We believe that Apple Vision Pro for work will outgrow its initial use like it always happened with Apple products. However, it may take some time.

Frequently Asked Questions About Apple Vision Pro for Business

What benefits can businesses get from Apple Vision Pro?

Apple Vision Pro business use brings several advantages that can help companies work better and more creatively. It offers virtual meetings spaces where teams can collaborate easily, and its ability to handle multiple tasks at once improves productivity. Business owners can also use it for training and simulations, giving employees a safe way to learn new skills. The Vision Pro enhances customer experiences with virtual product demos and interactive AR features, making it easier to showcase products. Its tools for visualizing data also help businesses make smarter decisions and run more efficiently.

Which industries can benefit most from using Apple Vision Pro?

Vision Pro app ideas can benefit a variety of industries by unlocking new possibilities in how they operate. In healthcare, the device can be used for advanced simulations and training, enabling professionals to practice procedures in a virtual environment. Retail can use Vision Pro for virtual shopping experiences, allowing customers to explore products in immersive showrooms. In architecture and design, the device can assist in creating 3D models and visualizations, improving the design process. Education can leverage Vision Pro for interactive learning, while manufacturing may use it for complex data visualization and training employees on machinery. Each of these industries can find unique applications for the Vision Pro.

How secure is the data processed by Apple Vision Pro?

Apple Vision Pro business use offers advanced security features, including encrypted data processing, local data storage, and biometric authentication through Optic ID, ensuring strong protection of sensitive information. Its reliance on local data processing minimizes the risks associated with cloud services, while Apple's strict privacy guidelines for third-party apps help safeguard user data. However, businesses should remain cautious about the potential for sensitive data capture through the device's sensors and cameras, and ensure that third-party applications meet the necessary security standards to protect both corporate and personal data.

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