Maya Angelou once said “You can’t use up creativity. The more you use, the more you have”. And though the quote sounds very inspiring and promising, in day-to-day life it’s sometimes hard to implement. When you have to come up with fresh ideas for never-ending social media feeds, you feel yourself the most uncreative person in the universe and completely worn out. Sounds true, doesn’t it?
We’ve looked through our social media, had a little brainstorm with our marketing team, surfed the Internet for some new ideas — and here we come! 12 social media engagement ideas to rethink your content strategy and embark on a new imaginative social media marketing journey.
#1 Blog posts
Consistent blogging not only drives traffic to your website, it’s one of the most low-price ways to raise brand awareness among your target audience. No matter what size the business is - relevant and useful content is critical for acquiring new customers and building the image of the company. How does blogging help?
- SEO optimization. Persistently updating a blog, you provide search engines with a fresh content index. Therefore, when potential customers search for word combinations connected with your sphere — you have a bigger chance to appear at the top (as you also use relevant keywords in a blog post).
- Brand awareness. Your blog is your visit card. It reflects the industries your company works with, the services it provides, how much interest you take in innovation, and finally, the vision of your company. Give a blog a shade of the company’s personality and values for customers to understand who you are.
- Customer engagement. The reality is that you’ll rarely receive a comment under your blog post as it takes time and effort. But you can receive likes and shares! If you write unputdownable and creative social media posts, you get a chance to engage already existing clients and attract new ones.
Here is a sample of our blog: