Define the challenge & explore the human concept
Research, observe, understand & create a point of view
Brainstorm ideas good & bad, don’t stop at the obvious
Start creating, experiment, fall cheap& fast
Implement the product, show & don’t tell, start to refine the product
It is a time-framed process to research the business need and identify the main objectives to create the best solution to fulfill that need. It encapsulates commercial viability, UX approach, technological complexity and features usability along with the scope of work.