Define the challenge & explore the human concept
Research, observe, understand & create a point of view
Brainstorm, review & select the most interesting ideas
Build, experiment, & deliver relevant prototypes
Implement and refine the product & let actions speak instead of words
It is a time-framed process to research the business need and identify the main objectives to create the best solution to fulfill it. The process encapsulates commercial viability, UX approach, technological complexity and features usability along with the scope of work.