If you’re ever planning to get higher up in Google search, you need its website analyzer tools to like you. By that we mean that you have to optimize your website in all aspects - from how Google algorithms comprehend your site to how comfortable is it for human users. It takes a lot of work and many aspects are continuous and you need to tend to them regularly.
We have gathered a bunch of the most important and effective site optimizer tools to help you optimize your website and put it higher up the Google ranking (alongside with Bing, Yahoo!, etc.).
This is how AI can determine how relevant your website is to the user searches. Before 2015, it was rather simple to trick Google’s website ranking algorithms as spamming keywords all over the place bore fruit rather often.
Today is all about positioning and readability, therefore keywords should be used wisely. Primarily, you should focus on meta tags, page headlines, URL names, etc. You are still free to put keywords across the plain content and we encourage you to do so. But value user’s eyes more than the number of keywords you leave.
Note that only those websites that are higher than you are worth investigating and analyzing. See what they do that you don’t, and how exactly does that affect the way you both get positioned in the search ranking.
Everything is worth scouting: the uniqueness of the headlines, frequency of keywords, technical issues (we will cover these later in the guide). Collect the info and compare it to your results and see what can be done to improve the website of your own. Copying and stealing is never good, but refactoring someone’s success and adapting it to your reality is a mark of an expert.
Stick to the niche of your website, or to one of the sections (if you combine multiple topics at once) and bump up the pace. For starters, posting new content on a weekly basis should suffice, but keep in mind that the most successful websites do this much, much more often, up to multiple new posts per day.
LSI copywriting is a good way to study the niche and to cover a lot more keywords. This also leads to more organic use of them and boosts the coverage of the topic, which has become a major ranking criterion for Google.
Sitemaps are XML files that instructs search engine crawlers about which pages should be indexed within your website (visible via search). It informs the search engine about the structure of your website, hence the name.
We would strongly advise using robots.txt file and leaving it in the root folder, for example: https://mywebsite.com/robots.txt. The crawlers will scan it before everything else, and robots.txt is used to forbid entry for the search engine to certain location, like pages that contain personal information or admin data. Otherwise these pages will be indexed and therefore can be accessed by anyone.
There are two ways to do this:
Leave a short paragraph in the middle or at the end of your content, offering the user a clickable link to relevant content on the other pages of your website. Balance is key with this one, so don’t leave more than a couple of links if your text is rather small. Scale with the size of the text and make sure you explain the users why exactly should they click and give them a hook.
Leave some space between paragraphs and add hyperlinks with the headlines of other pages. The core principle remains the same - stick to the general context most of the time, while offering the users an option to read “something else”.
This will result in longer time that the visitors spend reading the articles. If the cross-linking system is built well enough, than the average time spent on the website can grow considerably, thus putting you higher up the search page.
One of the most overlooked ways to optimize the website. Careful analysis and adequate response to the demand of your audience proves crucial every time. See where people click the most, what they read the most, where the commentaries are most elaborate and active and act upon it. Produce relevant content and give the audience more about the stuff they already love.
Combining this tip with the number 5 will be most beneficial for total time spent on your website on average.
This page pops up when the user misspells the page URL within your domain name.For example,http://www.mywebsite/SIO_optimization instead of http://www.mywebsite/SEO_optimization. The 404 page informs that the page does not exist and asks the user to double-check the spelling or offers to start again from the home page.
Not only search engine crawlers will love you for this, but the users will understand that it’s their fault and they can still use the website and not just close it after receiving generic browser “couldn’t access page” warning. Especially when you leave other links for them to click. Airbnb does a spot-on job on that:
If you’re trying to get to the top of the pack, then you have to invest in readability. The way your content is written (language, style) can play a huge part in shaping the size of your community, but that is only a tip of the iceberg.
Divide the content into smaller blocks, avoid huge chunks of plain text, add visuals and contextual headlines so that the user can choose what to read without having to actually read the whole text first. Furthermore, pay attention to the font style and size. Care for the eyes of other people and they will love you in return.
Mobile platforms amass their market share exponentially and therefore they can’t be ignored anymore. You need to make your website compatible with as many gadgets as possible, therefore available anywhere, anytime. Mobile and tablet versions of your website is a must to get your ranking higher up. Website ranking tools can be found all over the place (like Amazon’s Alexa). They will give you a heads up on where you stand at the moment. Try comparing your positions with and without mobile version - the difference will be massive.
Google website analyzer called PageSpeed Insights is one of the best tools to achieve success in this direction. Loading time is crucial and you may be losing up to 50% of your visitors before they enter the website just because it’s taking too long to load.
Optimize the pictures - ask TinyPNG for help - and you’re halfway there. Ask the programmers to work on your scripts and overall back-end department to optimize loading time as much as possible. You may be surprised, but there are people with limited bandwidth and your website may eat up everything they had left. That’s how you make enemies on Internet.
Internet trends are constantly changing, no matter how obscure your niche may be. Once a popular content will someday no longer be visited because it has lost its value. Always spend time and analyze the trends, emerging keywords and adapt quickly. This will allow you to be one step ahead of the competition and get better results.
Human readers won’t see it most of the times, but search engine crawlers pay huge attention to this. Stuff every page’s meta tag with the most relevant keywords. This is one of the key parameters that define how high up in the search ranking your website will appear.
Make it catchy and boost it with keywords. People often choose the headline they like the most, and that page doesn’t necessarily have to be in the top-3 of search results. Make readers fall in love with your headline and then hit them hard with quality content.
Even the color of your “Learn More” button matters a lot. Minimalism is the trend of today, so try to make everything look stylish, yet simple. We have managed the fonts and their size above, and can’t stress enough how important this is.
User experience defines the odds of a random visitor becoming your regular reader/client. The more people like these you get, the higher you will be ranked in search engines.
Everything should be accessible within a few clicks. Make the most out of the header of your website.
Consider adding the hottest content to the separate form on every page - this will offer your readers more any second without requiring any effort from them. Just one click - and your visitor is reading another hot article.
This is a derivative of page load speed. Allowing this feature means that people that have entered your website once, will manage to load it faster each consecutive time.
Their browser will load the visuals, page layouts, etc. and store it, ready to use instantly upon entering the website again.
Define an identity of your website. You can diversify the looks of your pages as much as you’d like but sticking to the general theme is key for the most pleasant experience.
This may also be applied to the text content. If people become more familiar with how things work on your website, they will be more inclined to continue using it and remain satisfied while doing so.
Pay attention to WordPress, PHP, and so on, as they often release new versions of their products that work better and faster. You want to use the latest developments as it will make the website more optimized for google search as well.
Keep in mind that this may require additional work, as rebuilding the code may prove a difficult task, especially if, say, newest PHP version is a profound one.